In Southern and Appalachian folk speech, "conjure" means to cast a spell, hex, or perform folk magic - distinct from the mainstream "conjure up an idea" sense.
★ This sense of "conjure" survives mainly in Southern and Appalachian folk traditions - think "conjure doctor" or "conjure woman" - not just "imagine" or "summon." ★
Origin and Etymology
From Middle English via Old French "conjurer" ("invoke, cast a spell"). In Southern and Appalachian English it took on a strong folk-magic meaning, documented in oral histories and folklore collections across the South.
Usage Notes
Distinct from mainstream "conjure up" meaning "imagine" or "evoke."
Common in ghost stories, hex warnings, and folk medicine traditions in the South and Appalachia.
Often associated with "hoodoo," "rootwork," or "witchcraft."
Preserved as a living term in regional speech while fading elsewhere.
Not in Southern/Appalachian speech - it can mean "to cast a spell or hex."
Where is it used?
Throughout the South and Appalachia in folk-magic contexts, especially in older speech.
Is it still used today?
Yes, though mostly in storytelling, folklore, and among those familiar with regional traditions.
How to Cite This Page
APA (7th edition)
The Hillbilly Dude. (2025, September 28). Conjure. HillbillySlang.com. https://www.hillbillyslang.com/definitions/conjure
MLA (9th edition)
"The Hillbilly Dude." "Conjure." HillbillySlang.com, 28 Sept. 2025, https://www.hillbillyslang.com/definitions/conjure.
Chicago (17th edition)
The Hillbilly Dude. "Conjure." HillbillySlang.com. September 28, 2025. https://www.hillbillyslang.com/definitions/conjure.
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